All-Female Biweekly Livestream Continues to Gain Momentum and Benefit Keep A Breast, with Illustrious Lineup of New Artists
Los Angeles (March 2021): Gritty In Pink, a new community to empower women in music, continues to grow with another upcoming female-centric livestream. The platform will host a powerful lineup for the Gritty Rocks Live (GRL) Instagram Live Fundraiser for Keep A Breast on Tuesday, March 23 at 7 p.m. PST/10 p.m. EST. The show is sponsored by Guitar Girl, Mackie, Pitfire Pizza, Owl’s Brew, Drew Martin and Fender, who is partnering with Gritty In Pink to giveaway the Lead III guitar in Purple Metallic!
This community is thrilled to welcome the lineup of all new Gritty In Pink artists to the family. Featured artists include Jordyn Carter, Melissa B, TikTok star MegaGoneFree, MAKO Girls, Alexx Calise, Sara Baldwin and JOVANNA, and Denisha Dalton, who is a contestant on NBC’s “The Voice” this season. The show will be hosted by Shiragirl with house band musicians Alex Windsor, Sabrina Winter and Jeannette Lawler.
Founder Shira of the band Shiragirl says,
“I’m incredibly excited with how our GRL livestreams have grown, averaging over 1,000 live viewers each show. We are super proud to present such a diverse lineup, spanning a wide range of genres from rap to rock. As Women’s History Month comes to a close, we will honor those women who paved the way for us and keep celebrating women’s contributions to society, all year long.”
This show follows the success of Gritty In Pink’s Women’s Day Edition, which raised money for Keep A Breast. The event featured performances and interviews from rising stars Meet Me @ The Altar, Madeline Rosene, Jayelle ft Mel Johnson, Chastity Ashley and more. During the show, viewers were delighted with phenomenal performances and inspiring stories. Meet Me @ The Altar shared some of the hardships they experience as proud women of color in a homogenous male-dominated industry, and treated fans with the announcement of the release of an upcoming feminist anthem, their new single in honor of Women’s History Month. The livestream also featured Gritty In Pink’s March Bandmate of the Month, Jayelle, who sang her new single “Double Standard” and talked about her Instagram #DoubleStandardChallenge, where women across the country shared the double standards and sexism they have encountered. Gritty In Pink is ready to carry this inspirational and empowering energy into its Women’s History Month show.
Gritty In Pink is also beta-launching the GRID, a new private network for its artists to connect, and access exclusive virtual events and workshops. Eventually, the platform will open the network to all women in the music industry.
Gritty in Pink is a new platform empowering women in music through performance, partnerships, and networking opportunities. Founder Shira Yevin has a legendary history of breaking down barriers and carving out a space for women, as the creator of the Vans Warped Tour Shiragirl Stage, which featured 300+ female musicians, including Joan Jett and Paramore. Gritty in Pink continues that legacy of providing community and a stage for female voices in a male-dominated industry, having showcased 170+ artists with a collective IG following of over 2.6 Million.
Keep A Breast is a nonprofit organization with the mission to empower young people around the world with breast health education and support.
Follow @grittyinpinklife and @shira_girl on Instagram, and visit the website grittyinpink.co for more info.
Media Contact: Olivia Wendland